SYSCO POINT-OF-SALES BROCHURE

To further market their new range of biodegradable products, SYSCO called upon us to develop a point-of-sales marketing brochure that explains the benefits of using their environment-friendly products. Furnished with a bit of information from SYSCO about their products, our Creative Director summoned her creative zen, and set about earning her pay. The unique selling point of SYSCO's product was easily identified: It is biodegradable. It literally disappears soon after disposal. Playing on the irony of the product's short lifespan actually being advantageous, the copy was formulated, and everything fell in place from then on. The brochure was shaped like the product itself, to reinforce its image in the minds of the consumers. While it looks like any ordinary styrofoam box one might find when buying nasi kandar, it has a slightly different colour and texture, which are accentuated in the image used as the background and shape of the brochure. The cheeky copy was planted boldly on the front cover to pique curiosity and lead the customer to read further. Inside, details of the benefits of using SYSCO's biodegradable dinnerware are listed, as is the full range of SYSCO's biodegradable products. After a few rounds of minor amendments, the design was approved and we sent it off to our printers. The material was then shipped off to Canada, where SYSCO will be placing them next to display counters carrying their products. Apart from satisfying one of our major clients, knowing that we have helped promote the use of environment-friendly products has helped assuage some of the guilt we feel because of our nature-ravaging ways, especially after watching that Al Gore political gimmick. How convenient for us! Click for a closer look

 

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