In conjunction with the opening of theirnew outlet in North Point, Mid Valley, Siam BodyWorks went on apublicity campaign to create awareness of its services among residentsand shoppers of Mid Valley City. This included distribution of leafletsand gift vouchers.

But in commercial areas like Mid Valley, leafletsare distributed by the thousands each day. Siam BodyWorks neededsomething that would set them apart, something that would exude classand elegance. So our creative team came up with a small folder thatopened up to reveal a flyer containing information on all theirservices and prices. It was a little something we felt customers wouldkeep hold of and have a second look, instead of tossing it straightinto the next rubbish bin - the usual fate of hand-out material. Wetook a similar approach with the gift vouchers. Since the vouchersgifts that can be purchased by customers for their friends andfamilies, we needed it come across as sincere, thoughtful andsubstantial.

To reinforce their presence in Mid Valley City, we created two 5-foot-tall buntings to be placed either side of the entrance to the new outlet. We also designed and produced new namecards for all theirstaff and directors.
 

Click to see our work: