|
 Other than producing the programme itself, ourcreative team was also involved in media planning for Dreams Come True.
This included organizing a press conference, distributing pressreleases to our media contacts, planning for all TV commercial slots to be aired on RTM 2 to prior to Dreams Come True's premiere, and creating a print ad for publishingin newspapers. All of this was done as part of the sponsorship package for prorgamme sponsors Munchy's. This strategic media planning allowed the Munchy's brand to get more media exposure from sponsoring Dreams Come True.  The pressconference was held on 8 February 2007 at The Royale Bintang Hotel.Guests of Honour included CEO of Systemvation Sdn. Bhd. Datuk VincentLye, and Managing Director of Munchy Food Industries Mr. C.K. Tan. Themedia kit (pic right) was also created entirely in-house.
In total, our copywriters drafted and edited three press releases - one to invite the public for the live recording, one for the press conference, and one released three days ahead of the TX date to drum up anticipation for the programme. Planning out TV promo spots for maximum penetration was of particular importance. By targetting RTM 2's Chinese belts, we ensured that there will be widespread awareness of Dreams Come True among the target demographic. Finally, the press ad was conceptualized and produced on behalf of our sponsors Munchy's and published in a major Chinese daily. |
