Cars! Or Kars. Our boss Raj has a serious affinity for all things automotive, and an opportunity to work with like-minded people gave him an upsurge of excitement not felt since he first laid eyes on his wife...

Kar Club needed a corporate video to introduce its innovative new service that provides cars to its members at a flat monthly rate. Members of Kar Club can literally pick a ride each day from Kar Club's garage, use it for the entire day, and return it at a predetermined time.

While we were all yearning to produce high-speed car chase scenes, complete with gleaming cars in classy black or ferrarri red or sporty yellow, we knew Kar Club needed to appeal to a different demographic - PMEBs, or aspiring PMEBs.

Since Kar Club's service is one-of-kind and therefore new to the market, the video needed to be informative, and to keep the audience hooked, it needed to be entertaining too.

We proposed a video that is quirky, off-beat, and unabashedly tacky. It shows the difficulties of a working young man without a car. His wildest dreams are fulfilled when an attractive young lady drives up to him in the car of his dreams - and offers it to him! Is that, erm, kool or what?