The International College of Health Sciences is a new college dedicated to producing well-trained nurses and healthcare professionals to improve the quality of caregivers in Malaysia. The group of medical experts that envisioned this college consists of some of the most prominent doctors and specialists in Malaysia, including Prof. Dato' Dr. Anuar Zaini Md. Zain, former Dean of the Medical Faculty and Vice Chancellor of Universiti Malaya, and Dato' Dr. Nor Aini bt. Hj. Abu Bakar, former CEO of the National Heart Institute.

When they met with us to explore the possibility of engaging us to define ICHS' corporate identity, their passion to produce caregivers that really care was evident, and from then on, we knew that working with them would be an inspiring experience.

The passion behind ICHS is what sets it apart from other nursing colleges, and creating a corporate identity kit that exudes this passion was the challenge that we were presented with. We carefully chose the tagline "The Art of Care", and in their business collateral, we used a fresh shade of green that we felt best represented the spirit of ICHS.

The tagline, colour scheme, and a re-invented logo were transferred onto a corporate identity kit that included name cards, corporate folders, envelopes, fax template and letterhead. Along with these, we also designed a signboard and an ICHS flag.

With a website and an ICHS brochure currently in the pipeline, it looks like our relationship with ICHS is set to stretch much further into the future.